Lamborghini continues its foray into the realm of non-fungible tokens (NFTs). The eight-month program, dubbed “The Epic Road Trip,” was created in association with NFT PRO and INVNT.ATOM. Even while collecting NFTs is already a lucrative activity, some variants allow for a special trip inside the automaker’s Italian headquarters.
The new NFT application from Lamborghini begins a virtual adventure that travels from the Moon through space to famous spots across the globe. The primary focus of the road journey is, unsurprisingly, Lamborghini supercars, which are represented by NFTs gathered every month for eight months until March 23, 2023.
Each month, four NFTs will be dropped for four days straight and will each be available for purchase within 24 hours. The first three NFTs are available for ordinary price of $196.30 apiece, but the fourth NFT is an unique limited edition and costs $1,963. Of the latter, only 63 will be produced each month.
Only participants who have obtained all monthly NFTs released — either the three standard NFTs or the three regular plus the limited edition — will be eligible to receive a special NFT at the campaign’s very end.
A digital artwork created for “The Epic Road Trip” campaign by Lamborghini’s Head of Design, Mitja Borkert, as well as other unexpected exclusive goodies will be given to customers who purchase two full monthly collections.
A unique visit of Lamborghini’s headquarters in Sant’Agata Bolognese will be offered to individuals who have finished the first four months of acquisitions.
“Automobili Lamborghini has always taken the initiative since its founding in 1963, as seen by the super sports vehicles that continue to be the stars of people’s dreams all around the world. Using NFTs to enter the virtual world of modern collecting is the logical extension of that ambition “said Christian Mastro, Automobili Lamborghini’s marketing director.
The first four NFTs in the series will be made available on the Lamborghini NFT website on August 8, 2022.