The astonishing $15 million price tag on the sale of NFTs.com makes it the second-largest domain sale ever made public.
For an unnamed buyer, Domainer.com and GoDaddy mediated the transaction. Escrow.com offered escrow services and issued a press statement confirming the transaction.
The domain is “Powered by DigitalArtists.com Marketplace,” according to the landing page. Recent changes to this landing page imply that the NFT marketplace may be the buyer or affiliated with it. Last year, DigitalArtists.com was purchased for $300,000.
NFTs.com was protected by Whois privacy as of March 2021. Prior to it, the record indicated a mysterious owner in Monaco. Before then, it was owned by a domain investor named Get on the Web.
NFT.com was sold by Media Options for $2 million last year as a point of comparison. Currently, an NFT hub selling its own NFTs is using that domain (non-fungible tokens).
As a result of the transaction, blockchain is now involved in the two largest public domain transactions in history. In 2019, a blockchain company acquired voice.com for $30 million plus commission.